Market Research
The term “Market Research”, will be best for the firm who need to start their business in the new geographical area or a new product that need to launched or introduced in the new environment. The main backlog that holds the Industry or Organisation to find the answer to towards “Whether my product will be accepted in the market”, “In which region I need to launch my product”. Marketing Research is “the process or set of processes that links the consumers, customers, and end users to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions. Diksha HR and Corporate Consultant help the Industry or the Organization to have their answer and helps in finding the right choice to be in the market.
Diksha ensures that you will get the Right Information towards the Corporate or Client needs through a creative process that been on the ability to collect the Information from the environment.
The Research will be conducted in various module like Questionnaire, Interview method, observation, Environmental Observation, Analyzing the demographic profile having complex multi-lingual studies
- Data pre-population from SPSS or other databases
- Having multiple survey questions
- Highly customized Questions based on the Client Needs or Questions
- Transfer data to the Result optimizer
- Ensuring specific data layouts at the back end data sets are utilized if appropriate
Market Research
“Marketing without market research is like driving with your eyes closed!!” – Dan Zarella
Research Marketing is the process of determining the viability of a new service through research conducted directly with potential customers. Many business owners neglect this crucial step in product development for the sole reason that they don’t want to hear any negative feedback. Regardless of the reason, failing to do market research can amount to a death sentence for your product. Withal, the companies that do the best are the ones that do their homework.
Why is Marketing Research Important?
A good market research allows you to discover new trends in the market and also to get the feedback of the customers on the products and services that you offer.
How We Make This Task Easier for You?
Marketing in this VUCA World can sometimes be a herculean task. However, with an ingenious approach, you can accomplish it with ease. We at Diksha HR and Corporate Consultants, help the Industries or the Organizations to make the right decisions to be on the lookout. We guarantee you with the right information for the corporate or client needs through an innovative interaction that has the capacity to gather the information from the concerned domain.
The research process will be conducted through various segments like:
- Questionnaire.
- Interview.
- Observation.
- Environmental Observation.
- Analysing the demographic profile
- Conducting complex multilingual studies.
- Data pre-population from SPSS or other databases.
- Having multiple survey questions.
- Highly customized questions based on the client needs.
- Transfer data to the Result optimizer.
- Ensuring specific data layouts at the back end data sets are utilized if appropriate.